Rise in Mobile Spurs Growth in Search Marketing

When asked which trend has had the biggest impact on search marketing, 40% of business surveyed said it was the rise in mobile internet usage. Following closely behind that was the personalization of search results and behavioral targeting. New tools aplenty, and yet 95% of the search marketing dollars are still being spent with our old friend Adwords. The Bing / Yahoo combo got 70% of the vote and a respectable 47% of respondents said they run PPC campaigns on Facebook. The info comes from the new State of Search Marketing Report 2011, which is produced by Econsultancy. The results indicate a rise in social media marketing to the point where it’s nearly equal to that of paid search (74% vs 79%). Facebook usage alone has risen from 73% to 84% (that’s general Facebook for marketing, not just PPC). Other key findings include: More companies are outsourcing search and social media. Only 44% of companies are now carrying out search engine optimization in-house, compared to 51% last year. Only 55% are doing social media marketing in-house, compared to 62% a year ago. Companies and agencies are increasingly using third party bid management technology for paid search marketing. Just under half of responding companies conducting search engine marketing rely on basic tools. Overall, Econsultancy is predicting 16% growth in search marketing which is slightly higher than last year’s prediction. If the number is right, we’re looking at 19.3 billion in North America. Where do you stand with search marketing? Are you spending more, less or about the same? Source http://www.marketingpilgrim.com/ Local Locksmiths use DeclareMedia's Local Internet Directory DeclareMedia wants to help over a hundred local businesses get more traffic by using their multiple local online directories. DeclareMedia has a new way of helping locksmiths find more businesses to use their service with a listing in the directory for free. If they want their business featured on the homepage, it’s only $20/month but space is limited so they need to hurry and get their placement before it gets taken so they can get even better results. If someone searches on Google for a Georgia Locksmith, DeclareMedia’s got a directory for that. If anyone wants a Virginia Locksmith, they’ve got a directory for that as well. DeclareMedia has hundreds of directories to help locksmiths get more business using the internet. Businesses are trying to figure out how to maximize marketing dollars and get ahead of their competition using the internet. DeclareMedia wants to make it easy for locksmiths to find clients with local internet directories so they can get the business they need. Locksmiths know how to make locks and repair them if needed. Whether people have been locked out of their car or home, a locksmith can offer their assistance in helping you get into your car or home. Locksmiths can also work in security consulting when someone wants to have security access to get into a room or safe. Finding a good local locksmith should be pretty easy and hopefully they are available right away. DeclareMedia knows how to get good rankings for these directories on search engines, which ends up helping customers with their SEO efforts. To get a local online directory is easy, and works well when it comes to search engine optimization. Free listings only take a couple minutes to create while a featured placement listing takes just about a minute longer. With a featured listing locksmiths gain more traffic and lead flow for their company due to the prominent placement on the homepage of the directory. DeclareMedia wants to launch more Locksmith Directories in the next few weeks. About DeclareMedia: DeclareMedia plans to manage up to 3,000 online, local internet directories covering hundreds of business categories. They have created an easy and fast way for both businesses and customers to get what they both need. Businesses can list their business and customers can find whatever service they are looking for. Since the directories rank well in search engines, they help local businesses take advantage of the internet to reach customers in their local area. DeclareMedia is located in Salt Lake City, Utah. Source http://www.prweb.com/