Rise in Mobile Spurs Growth in Search Marketing

When asked which trend has had the biggest impact on search marketing, 40% of business surveyed said it was the rise in mobile internet usage. Following closely behind that was the personalization of search results and behavioral targeting. New tools aplenty, and yet 95% of the search marketing dollars are still being spent with our old friend Adwords. The Bing / Yahoo combo got 70% of the vote and a respectable 47% of respondents said they run PPC campaigns on Facebook. The info comes from the new State of Search Marketing Report 2011, which is produced by Econsultancy. The results indicate a rise in social media marketing to the point where it’s nearly equal to that of paid search (74% vs 79%). Facebook usage alone has risen from 73% to 84% (that’s general Facebook for marketing, not just PPC). Other key findings include: More companies are outsourcing search and social media. Only 44% of companies are now carrying out search engine optimization in-house, compared to 51% last year. Only 55% are doing social media marketing in-house, compared to 62% a year ago. Companies and agencies are increasingly using third party bid management technology for paid search marketing. Just under half of responding companies conducting search engine marketing rely on basic tools. Overall, Econsultancy is predicting 16% growth in search marketing which is slightly higher than last year’s prediction. If the number is right, we’re looking at 19.3 billion in North America. Where do you stand with search marketing? Are you spending more, less or about the same? Source http://www.marketingpilgrim.com/ Local Locksmiths use DeclareMedia's Local Internet Directory DeclareMedia wants to help over a hundred local businesses get more traffic by using their multiple local online directories. DeclareMedia has a new way of helping locksmiths find more businesses to use their service with a listing in the directory for free. If they want their business featured on the homepage, it’s only $20/month but space is limited so they need to hurry and get their placement before it gets taken so they can get even better results. If someone searches on Google for a Georgia Locksmith, DeclareMedia’s got a directory for that. If anyone wants a Virginia Locksmith, they’ve got a directory for that as well. DeclareMedia has hundreds of directories to help locksmiths get more business using the internet. Businesses are trying to figure out how to maximize marketing dollars and get ahead of their competition using the internet. DeclareMedia wants to make it easy for locksmiths to find clients with local internet directories so they can get the business they need. Locksmiths know how to make locks and repair them if needed. Whether people have been locked out of their car or home, a locksmith can offer their assistance in helping you get into your car or home. Locksmiths can also work in security consulting when someone wants to have security access to get into a room or safe. Finding a good local locksmith should be pretty easy and hopefully they are available right away. DeclareMedia knows how to get good rankings for these directories on search engines, which ends up helping customers with their SEO efforts. To get a local online directory is easy, and works well when it comes to search engine optimization. Free listings only take a couple minutes to create while a featured placement listing takes just about a minute longer. With a featured listing locksmiths gain more traffic and lead flow for their company due to the prominent placement on the homepage of the directory. DeclareMedia wants to launch more Locksmith Directories in the next few weeks. About DeclareMedia: DeclareMedia plans to manage up to 3,000 online, local internet directories covering hundreds of business categories. They have created an easy and fast way for both businesses and customers to get what they both need. Businesses can list their business and customers can find whatever service they are looking for. Since the directories rank well in search engines, they help local businesses take advantage of the internet to reach customers in their local area. DeclareMedia is located in Salt Lake City, Utah. Source http://www.prweb.com/

SEO For Lawyers- Has Search Engine Evolution Gone Too Far?

Lawyer marketing professionals have for a long time known that the Internet has replaced the Yellow Pages as the go-to source for consumers looking to research and hire an attorney. The evolution of the search engines has been both incredible and frustrating to searchers, as more and more marketers, for the legal category and other goods and services, focus all of their efforts on getting to the top of the natural search pages. Incredible because of all of the available information and content and frustrating because some potentially valuable information has become buried several pages down in the search results. In the beginning, research on the Internet was less sophisticated and finding the information you were searching for was a challenge. As the web matured and the algorithms used by Google and other search engines became more discerning and powerful, it became possible to become nearly an expert on almost any topic in a very short time by using Google for research. If that subject pertained to information needed by a consumer seeking legal guidance and quality content was provided by lawyer marketing efforts, it was easily found. As the Internet and search has evolved both technologically and economically, the competition has heated up in the fight for the top positions on the search engine results pages (SERPS). In years past, Googling a topic, like car accident lawyer, meant finding results and in many cases, locating several lawyers marketing your geographic area. As the competition for Internet real estate has heated up, and clever marketers have learned how to “game” the search engines, more and more junk websites, known as web spam, have made their way to the top of the results page, squeezing out more relevant results. Some of these sites are content farms that have taken advantage of the search engine’s affinity for back links and key word intensive pages. The content may not be that useful, but still appear high in the search results. The key question is how does this behavior impact lawyer marketing on the web and search engine optimization for lawyers. Some lawyer SEO professionals might be tempted to take this “black hat” approach to enhance their results. That is a shortsighted view and although it may help lawyer marketing efforts in the short run, ultimately as Google and the other search engines adjust their algorithms to favor less repetition and content duplicated from other sites to help alleviate the problem, there will be a penalty to pay. Law firms should always rely on lawyer marketing firms that provide ethical SEO for lawyers and rely on Google’s guidelines to ensure that over the long haul, the law firm websites they market obtain and maintain their rankings. Google has always attempted to stop the gaming and unethical attempts to increase rankings. High quality relevant content and great user experiences will always win in the rankings. For more information on ethical SEO for lawyers or custom legal web design contact Rene Perras. Source http://news.topwirenews.com/

Madd Web SEO Sees Internet Sales Skyrocket Due To High Gas Prices

Madd Web SEO sees internet sales skyrocket for clients due to rising gas prices. Online PR News – 13-April-2011 –Fuel prices have steadily risen for the past several months to reach $4.00 per gallon in some areas. This forces consumers to change spending habits and make smarter choices. Madd Web SEO sees their clients online sales rise dramatically due the rise at the pump. Turning to the internet to find the best deals and save on gas is what many consumers are choosing. Many businesses are seeking to boost online sales and stay competitive. With internet sales rising, search engine marketing is at an all time high. Now, more than ever, online visibility is crucial. Consumers are using the internet as a tool to save time and money. This means online sales are growing and businesses are using the internet as their main source of income. In order for businesses to stay competitive online they must use search marketing. The options come down to PPC (pay per click) ads or SEO (search engine optimization). The difference between the two is a successful online business and a struggling business. “Businesses cannot afford to ignore search engine optimization any longer.”, states Klepper, SEO specialist. Online sales continue to climb in 2011 and being at the top of the search engines is the only way to be the top seller. Madd Web SEO is a search engine marketing, optimization and networking company based out of Fort Myers, FL. Madd Web strives for less clients, lower cost and quicker results. More information can be found online at http://www.maddwebseo.com. Source http://www.onlineprnews.com/

Google’s Algorithm Officially Integrates User Feedback

Everywhere you look in search engine optimization sites, the word of the day seems to be “Panda.” Or, if you prefer, “Farmer” – since the two monikers both describe the major Google algorithm that was implemented to fight off spam. While everyone is eager to figure out how to avoid being flagged as a spam site, another major element of SEO has just been made official: user feedback is a recognized signal in Google’s search algorithm. This isn’t exactly unexpected. After all, Google representatives have been saying for several months that user feedback, including on social networks, would be examined for its potential uses in search. Additionally, the Google “+1″ button released serves an almost identical function by allowing users to state, clearly and simply, which sites they like. Even further, Google’s “block site” feature allows users to point out pages that seem to be spam. Each of these services had an ambiguous impact on SEO. The +1 or promoted social search features, for example, certainly did impact the results your connected friends saw – but did it impact the site’s rank overall? Would it with enough +1s or other promotions? Similarly, while the “block site” feature didn’t originally impact search directly, how would that data be used? That’s all been cleared up with a simple statement in the global rollout of Panda: “We’ve also incorporated new user feedback signals to help people find better search results.” Of course, exactly how much will be impacted by these signals, how quickly shady optimizers will start trying to game this feedback, and what precautions Google is taking against false positives in feedback are all unknown. Source http://www.searchenginejournal.com/

DeclareMedia Lists Restaurants on their Local Internet Directory

DeclareMedia has helped hundreds of local businesses get more clients by using their multiple directory. We can help restaurants with a listing in the directory for free. If you want your business shown on the homepage, it’s only $20.00 per month but space is limited so hurry and get your placement before it gets taken.
Just about every business is trying to figure out how to maximize marketing dollars and get ahead of their competition using the internet. We want to make it easy for restaurants with our local internet directories so they can get the business they need. When someone searches on Google for Atlanta Restaurants, we’ve got a directory for that. If anyone wants to locate Vermont Restaurants, we’ve got a directory for that. We have over 100 directories to help restaurants get more business by using the internet.
With so many different varieties of restaurants around there brings a whole lot of competition. Everyone eats out. Whether it’s at a fast food or a sit-down restaurant, there are so many different kinds of food and depending on what people are in the mood for that is the type of restaurant they are in search of. With so many different kinds of restaurants it’s hard to find some restaurants unless people hear friends and family talking about them.
“Our solution is easy to use, and works well when it comes to search engine optimization or SEO,” said Ben Martin, VP Product Development, DeclareMedia. A free listing only takes a couple minutes to create. A featured placement listing takes just about a minute longer, and you gain more traffic and lead flow for restaurants due to the prominent placement on the homepage of the directory. DeclareMedia’s figured out how to get good rankings for these directories on search engines, which ends up helping customers with their SEO efforts.
DeclareMedia is planning to launch more Restaurant Directories in the next few weeks.
About DeclareMedia:DeclareMedia manages up to 3,000 online, local internet directories covering hundreds of different business categories. There is an easier way for both businesses and customers to get what they both need. We have made it easier and faster for businesses to list their website and more convenient for customers to find what they are searching for. Since the directories rank well in search engines, they help local businesses take advantage of the internet to reach customers in their local area. DeclareMedia is located in Salt Lake City, Utah.
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Read the full story at http://www.prweb.com/releases/2011/4/prweb8283176.htm
Source http://www.digitaljournal.com/

IntenseCash Claims SEO Terms Used by Competitor

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Brian Geary Consulting Enhances Standard Website SEO

Brian Geary Consulting has announced enhanced search engine optimization for all standard websites. Several enhancements have been added to the SEO benefits already included with standard website services.Orange County, CA, April 13, 2011 --(PR.com)-- Brian Geary Consulting has announced enhanced search engine optimization for all standard websites. Several enhancements have been added to the SEO benefits already included with standard website services. Existing websites will also receive the enhanced features at no additional cost. The enhanced content management features allow clients to easily add default as well as custom meta tags to all web pages. Both standard and extended meta data is supported. The existing clean URL feature has been automated and extended to not only remove query strings but also replace them with keyword-rich aliases. Web authors can choose the automated results or override them with self-authored, custom paths. An additional site map generator has been added to compliment the existing site map creator. Now clients can have site maps that are optimized for search bots along with a site map that is formatted for human navigation. The new automatic ping service will notify external websites, including search engines, when changes are made to the website. “Any size website will benefit from these enhanced SEO features,” remarks spokesman Brian Geary. More importantly, small businesses will be able to compete for search engine placement along with their larger, well funded competitors. “Search engines don't know how large or well established a business is,” adds Geary, “they only know how easy a website is to scan and index.” The SEO enhancements make websites more friendly to the search engines by making the website easier to transverse, from a web bot point of view. “Now our standard websites are as attractive to web bots as they are to human visitors,” adds Geary, “and for effective Internet marketing, both types of visitors are important.” About Brian Geary Consulting® Brian Geary Consulting provides businesses and professionals with well planned, “Internet Content Strategies” that are honest and meaningful while maintaining consistency and appropriateness to their vision, values, goals and objectives. With over fifteen years of Internet marketing and web design experience, company founder Brian Geary creates original content to promote business products and services as well as personal branding for professionals. The value and efficiency of Geary's services are summed up succinctly in the company's tagline, “Writing the words that define you and help the work find you.” Further information can be found at www.BrianGeary.com. Brian Gearywww.BrianGeary.comnr11@BrianGeary.comOrange County, California ###Contact InformationBrian Geary ConsultingBrian Geary714-693-4629nr11@briangeary.comBrianGeary.com Source http://www.pr.com/