Ah, another SEO is dead post from a non-SEO to get the blood rushing on an otherwise calm weekend. I’ve been ignoring these more and more lately, but in the wake of Google’s Farmer Update, it looks like everyone could use some history lessons. Don’t depend solely on SEO, but don’t neglect it, either.
SEO Is Not The Only Way
Let me quote someone I know really well, some sage words about SEO, from 1996. That’s 15 years ago, from before anyone was even saying “search engine optimization” widely.
This person had written one of the first guides on how webmasters and site owners should ensure their content was friendly to both search engines and human beings:
Search engines are a primary way people look for web sites, but they are not the only way.
People also find sites through word-of-mouth, traditional advertising, the traditional media, newsgroup postings, web directories and links from other sites. Many times, these alternative forms are far more effective draws than are search engines. The audience you want may be visiting to a site that you can partner with, or reading a magazine that you’ve never informed of your site.
Do the simple things to best make your site relevant to search engines, then concentrate on the other areas.
That was me, in my very first edition of “A Webmaster’s Guide To Search Engines” (see one of the archives here), which grew into the career of writing about search, SEO and search marketing that I’ve continued on today.
Source http://www.sbwire.com/
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